How to grow your business on a budget
March 25, 2009
Here are some great tips on how to grow your business without a lot of money for advertising. We always love cheaper ways to do things, especially in this recession! 
1. Find a charity that you believe in. We love this one. You might want to donate time, services or products to this charity. If possible, donate a percentage of revenue you take in. The charity will be referring business to you by doing this in no time.
2. Create your pitch. Imagine you have 60 seconds to convince an audience of 50,000 why they should purchase your product or service. Make sure you have this down pat. Practice what you would say to make them buy.
3. Try out all of your ideas. No matter how far fetched or crazy they are, now is the time to see what works and what doesn’t. Who knows? You might get a great sale out of something you never thought would work.
4. Find out exactly what your customers want. Think of all the ways to contact them: via phone, e-mail, mail, etc. to find out about their needs, wants, etc. Once you know exactly what your customers are looking for, you’ll be able to offer a superior service to help them.
5. Referrals! Make sure you reward customers that send referrals your way, whether it be a discounted amount on their next purchase or even a $10 gift card for coffee.
6. Use risk reversal. Make it so your clients benefit so greatly from your product or service that they would be stupid not to use it.
7. For an hour a week, make sure you work on your business rather than in your business. Plan next year’s budget, work on new offers, contact past clients – anything to help your business grow.
8. Find a script that works for selling your services. Test variations of it. Improve it. Practice saying it.
9. Always find ways to up-sell or cross-sell your offer. This will help you sell more to people that are already going to purchase from you.
10. Build mastermind groups. Whether the people come from within your industry or not, they will always help you to improve your business and are even better for referrals.
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Entry Filed under: Professional Services. Tags: marketing, marketing budget, marketing initiatives, Online marketing for small business owners, real estate and small business marketing, real estate marketing, real estate Online marketing, save money, saving money, small business and marketing, tapping into new real estate markets.
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